Press Release > 2007
Lab49, a Corpus Company, First To Create A Dedicated Microsoft Windows Presentation Foundation (WPF) Practice Within Financial Services Industry
Boston, June 11, 2007:
Linedata Services (LIN.FP), a global leader in the financial technology market, today previewed LongView Live, the next-generation of its powerful, global, multi-asset class order management system.
LongView Live offers two major advances that are set to change the face of buy-side trading:
First, LongView Live is an open system that offers seamless integration with broker/dealers, execution management systems, and liquidity destinations like dark pools, all in a broker-neutral environment and on a real-time (or "Live") screen.
Second, LongView Live utilizes Microsoft's latest software technology - called Windows Presentation Foundation - as the foundation for the platform, to create a graphics-intensive, highly intuitive user interface.
"Linedata Services' LongView Trading has introduced a number of 'firsts' to the trading space," said Linedata Services Chief Operating Officer, Annie Morris. "LongView Live presents yet another first for the financial markets, providing a user-centric, integrated environment, which eliminates the need for traders to be switching between different windows, monitors, and systems."
Working together with Lab49, a consultancy that specializes in building advanced applications for global financial institutions, Linedata Services has developed a radically new way to access the market, offering the first trading platform to emphasize data visualization.
"By utilizing Microsoft's Windows Presentation Foundation, incorporating three-dimensional graphics, live charts, transparency, and animation, we have created novel visualizations for complex, real-time data feeds, enabling rich user interaction," said Daniel Chait, co-founder and managing director, Lab49. "LongView Live will provide users with a smooth and scalable platform that presents data, not just information."
"Linedata Services and Lab49 have applied Microsoft's Windows Presentation Foundation technology to create an interface that is truly innovative and uniquely user-centric for the order-management space," said Stevan Vidich, U.S. capital markets industry technology strategist, Microsoft Corp. "This approach changes the order management system user-interface from something that looks like the control board for a factory into an easy-to-read visual interface reminiscent of a cockpit for a fighter jet."
Notes to Editors
About Linedata Services Linedata Services leads the financial-services technology market, developing solutions and services to help the industry manage the investment process. Linedata Services' asset management offering is a complete set of best-of-breed software products, spanning front to back-office. Linedata Services' solutions address the specific requirements of mutual and institutional funds, alternative and hedge funds, fund administrators, prime brokers and private wealth companies.
Linedata Services' products are available through traditional deployment options, as well as through an ASP (Application Service Provider) model, providing hosted hardware and software management. Linedata Services has 20 years' experience delivering ASP solutions.
Headquartered in France and listed on the Paris stock exchange, Linedata
Services achieved revenues of EUR 148.3 million in 2006, has offices worldwide
and services more than 1000 clients across 50 countries. For more information
visit Linedata Services at www.ldsam.com.
About LongView Trading
LongView Trading is Linedata Services' powerful, electronic, global, multi-asset class order management system developed to support the needs of portfolio managers, traders, compliance officers and operations personnel. The comprehensive system provides portfolio modeling, electronic trading, pre-trade compliance and unparalleled access to liquidity. Through numerous partnerships and seamless integration, LongView offers customers access to the liquidity sources of their choice.