c-COMMUNIQUÉ

THE SOLUTION SUMMARY

The Corpus Communiqué platform architecture provides functions that mediate interaction between the services of the communication, application, multimedia servers and the Set Top Box that delivers services to the television set.

The Communiqué platform will be used for information of new product launches (up-selling and cross-selling). For instance, messages prompting the customer to use VOD more and explaining how to browse through the VOD portal will arrive in the customer’s inbox through the Communiqué system.

The advantage of Communiqué platform is that it will prompt users about the benefits of the digital product and hence drive the sentiment that they are getting value for money. Not only will both solutions reduce churn but also raise customer’s knowledge about the product and usage of video-on-demand (VOD), Hi-Definition Television (HDTV) and Interactive Television (iTV). For instance if a customer has not purchased an on-demand movie, they should be targeted with a message highlighting a limited time offer to purchase on-demand movies at half price.

Enabling the TV to become a device for communication and interaction allows operators to differentiate their service bundles from their competitors attracting new consumers and reducing churn. Corpus is combining it’s expertise in telecommunication and iTV sector to provide the TV users to experience multimedia, communication and information on the TV. With support for telephony on TV, message inbox on TV capabilities Corpus Communiqué platform forms the basis for a new generation of portable and powerful blended services.

SOLUTION FEATURES

Corpus Communiqué platform enables a wide range of innovative capabilities such as

General messaging and alerts

• Targeted advertisement
• Service or Network information
• Subscription notifications
• New Customer Welcome Messages
• Up-sell and cross-sell offers
• Promotional offers, Launch of new products
• News alert services like weather or hazard alerts

• Service related issues to Customer Service by viewers

Multimedia

• Photo sharing
• Picture viewer from Web, Mobile
• Video sharing

Communication

• New Email notification
• New voice mail notification
• Caller line Identification
• Network based address book
• Network based calendar and event notification
• Remote DVR management
• Chat with friends form Web to TV, Mobile to TV
• Stimulation of services and bundling uptake

SYSTEM ARCHITECTURE

The Corpus Communiqué platform is based on a highly scalable distributed architecture.

The solution has been architect with few dependencies and minimal impacts on set top box (“STB”) middleware. The Communiqué platform is designed to cater IPTV as well as Cable and Satellite service providers.

Some of the key architecture features includes

• Supports multiple deployment scenarios
• Has the ability to interface multiple servers providing different services
• Supports a wide range of protocols on the server side
• Supports a wide range of STB middleware

The figure below describes a high level architecture of the system

KEY BENEFITS DELIVERED

• Reduced churn as a result of improved bundling ratio and additional “stickiness”, without having to give away aggressive bundling discounts (which is taken straight from the bottom line)
• Additional revenues through marketing promotions and campaigns, as well as stimulation of services and bundling uptake
• Minimizing OPEX by delivering messages, marketing campaigns etc. electronically on TV.